Well, nothing really. 🤔
The great scientist is credited with developing the most fundamental theories in physics and mathematics which have tortured secondary school children the world over for well beyond his lifetime. 😔
He defined 3 theories in physics. The 3rd of which states that “every action has an equal and opposite reaction”.
Now, this is not only true in physics, but also in the more emotional spaces of life. And here we apply this theory to a new age of effective marketing and advertising.
LinkedIn is a professional social network. The strength of your network will depend on the material you create and share, how you comment, like, and get involved in the content and updates posted by others in your circle. This is engagement. Engaging with your network of contacts on a regular basis is crucial for being relevant on LinkedIn. Engagement must be thoughtful, useful and non-intrusive. 🤔
In a similar vein, when one attempts to converse about a product or service of their own, engagement comes in to play once again. Introduce, explain and talk about what you have to offer in a manner that will make your network take note. When executed tastefully, your followership will automatically refer you to the people they know who might need the product or service that you have to offer. 📦
Marketing on LinkedIn differs from doing so on Facebook and Google.
Similar to FB & Google, on LinkedIn too, one can publish advertisements. However, they are significantly more pricey when compared to ads published on Facebook and Google. By engaging with one’s network upon a footing of authenticity and thought leadership, the products, and services that you have to offer can be brought to light in a more endearing manner. 💍
Thus, it is not essential to spend on publishing advertisements, whether in traditional media or online.
- Build up a good number of followers
- Be visible by means of posts, comments, likes, articles, etc.
- Take care not to spam those on your network
- Be of assistance to those in your network. Should someone ask for help, do your best to be of help.
- Not be afraid to ask for help as well.
- Offer your product or service, but don’t overdo it.
And it is to generate leads via LinkedIn, you should build up a good number of followers.
Be visible by means of posts, comments, likes, articles, etc. Take care not to spam those on your network. Be of assistance to those in your network. Should someone ask for help, do your best to be of help.
Not be afraid to ask for help as well. Offer your product or service, but don’t overdo it.
Here that we bring in Sir Isaac.
If you help another without any hidden motives, you will one day be helped in return. This is a form of action and reaction in human behavior. There are many professionals who have skillfully harnessed the power of LinkedIn to work for them in bringing awareness to a new product or service that they have to offer. It is critical to remain connected to your network, where ideally, a predefined amount of time is dedicated to being on the network and taking part in the conversations of others.
This method of marketing revolves around you as a professional in the field, and your success will depend largely on how much you engage with your network. Through your own knowledge and experience regarding your product, you should project yourself as a credible industry expert who will cut through the “noise” and offer something worth listening to, and worth talking about. You would then have become a “Thought Leader”. Through your influence, those who engage with you will, in turn, spread your word to others in their respective networks.
Word of mouth is, after all, the most authentic form of marketing, as this comes with no hidden agendas or gimmicks. It works.
But, careful curation of your time & expertise spent on your professional networks will always form the backbone of your marketing strategy. Make it count!