LinkedIn expands a UK renewable energy provider’s installer network

Overview

Our customer is a passionate CEO of a UK-based energy solution company which is part of a larger globally recognized corporation that is located across 6 continents with 21 offices. 

The UK-based company provides affordable and reliable whole-house energy-efficient solutions including heating, lighting, battery storage, funding options as well as product knowledge and installer training for their internal clients.

When the brand-new venture started operating in the UK, setting its global standards to the next level, the CEO of the company needed to build a network of partners for the supply, delivery, and installation of these renewable technologies. 

Key requirements;

• Our customer needed to build an installer network across the UK
• Needed to create brand awareness among the target customer segment. 
• Connect with potential customers and suppliers and to build business partnerships with people who share the same ethics and values as the CEO of the company.

Solutions

BISTEC created a marketing strategy prioritizing the CEO’s goals and used LinkedIn as the main marketing platform to build and engage a relationship with a network of MCS certified installers, suppliers, and partners.

Tools & Technology

Outcomes

• The company’s first installer partner was found through the CEO’S new LinkedIn network within just a few months after building the profile!

• The CEO’s network grew 500+ strong, constituting primarily of renewable energy sector installers across the country.

• The CEO was able to reap the benefits and harness the full potential of the power of the LinkedIn platform.