Digital Marketing Strategy for a leading jet charter service in the UK

Overview

Our customer is a leading private jet charter service in the United Kingdom. They provide 3 main services:

• Private jet charter
• Air Ambulance
• Aircraft management.

Our client required help with some of the following:

Key requirements;

• A digital marketing strategy to explore social media platforms for inbound lead generation.

• They wanted to make more strategic partnerships

• Our client wanted to promote brand awareness around the world

Solutions

BISTEC developed a solution to this problem by using the software LinkedIn and:

• Conducted a deep research based on our client’s industry, services, competitors, and target demographic.

• BISTEC identified 3 distinct target audiences for the 3 services and set up 3 different LinkedIn campaigns.

• Used Sales Navigator and LinkedIn to map out their target audience, set up the target searches and create the message scripts as well as LinkedIn outreach messages and maps.

Tools & Technology

Outcomes

As an outcome our client was able to:

• Integrate LinkedIn marketing into the core of their marketing strategy and activities.

• Our client was able to make important strategic connections with lifestyle company decision-makers

• The CEO of the company was able to expand his LinkedIn network with decision makers among their target industries

• They were able to use the generated leads through the content marketing & outreach activities on LinkedIn