Our customer is a leading private jet charter service in the United Kingdom. They provide 3 main services:
- Private jet charter
- Air Ambulance
- Aircraft management.
Our client required help with some of the following:
- A digital marketing strategy to explore social media platforms for inbound lead generation.
- They wanted to make more strategic partnerships
- Our client wanted to promote brand awareness around the world
BISTEC developed a solution to this problem by using the software LinkedIn and:
- Conducted a deep research based on our client’s industry, services, competitors, and target demographic.
- BISTEC identified 3 distinct target audiences for the 3 services and set up 3 different LinkedIn campaigns.
- Used Sales Navigator and LinkedIn to map out their target audience, set up the target searches and create the message scripts as well as LinkedIn outreach messages and maps.
As an outcome our client was able to:
- Integrate LinkedIn marketing into the core of their marketing strategy and activities.
- Our client was able to make important strategic connections with lifestyle company decision-makers
- The CEO of the company was able to expand his LinkedIn network with decision makers among their target industries
- They were able to use the generated leads through the content marketing & outreach activities on LinkedIn