Overview
Our customer is an end-to-end Property Investment and Marketing service providing agency, based out of Melbourne, Australia.
Our customer (The managing director of the company) required lead generation and content generation services on LinkedIn for his property investment company.
The firm’s target market was Southeast Asian countries, and the target demographic was the affluent members of the society in those countries.
Correspondingly, our client had the following key requirements;
- Generating leads to invest in Grit’s luxury investment properties in Australia and Sri Lanka.
- Trying and improving a different online approach apart from cold emails, newsletters, and online ads.
- Wanted to connect with his target demographic personally, share wealth creation and investment advice, and establish a more personable and trusted brand identity online.
Solutions
To engage with investors interested in investment advice and tips on wealth creation, BISTEC formed a highly effective marketing team that used LinkedIn as the primary marketing platform to identify the target demographic.
- First of all, we focused on building brand awareness and the firm’s LinkedIn network (with the target demographic) by maintaining the company’s LinkedIn page.
- Then we used his personal profile to directly connect with potential leads by sending connection requests, thank-you messages, and sharing article links among the networks. This was done to establish his brand as the property investment expert and as the face of the company.
- Helped to boost the company’s brand presence and provide value by creating and publishing curated content, writing articles, and editing videos.
- We also published statistics and weekly or monthly updates about the leads and the content generation services we provided.
Tools and technology
Outcomes
- Our client gained sound reach and visibility among his target demographic from more than 10 Southeast Asian countries through the expansion and growth of his LinkedIn network.
- The number of leads increased gradually and also, our team was able to sustain the incoming leads through the LinkedIn presence and content marketing.
- Received more collaboration opportunities.
- The client was able to build a brand presence, as a credible property investment expert, keen on providing valuable investment advice with the intent to help and solve problems.
