Winning social media and branding strategy for a retail consultancy

Overview  

Our customer is an Irish-based retail strategist who owns a retail consultancy and works with specialty retail chains, suppliers, and brands. 

Key requirements 

During the pandemic, our client identified an opportunity to support the local trade and retail business community with her expertise in retail and digital trading strategies.

She wanted to refocus and retarget her marketing efforts towards local retail and trade as well as the local councils and associations.  

Our client needed help with rebuilding her social media strategy as well as the digital marketing strategy and promoting her brand among the local businesses.

Despite being active on social media she didn’t have a consistent brand online or content marketing plan to execute her revised business and marketing objectives.

Due to this, she faced the following challenges:

• The content published did not have a clear focus or thought leadership area
• Ad-hoc content posting on social media
• No clear branding in the posts
• Videos and content were not professionally edited and didn’t include the brand (logos and brand colours)
• No insights into her publishing statistics to understand the engagement and reach

Solution

We provided our client with content marketing, social media management, and branding services to build her brand presence online and promote her business among the local retail community.

We helped our client with our best practices plus technologies and tools to build brand presence and promote her business among the local retail community.

Mainly by using all social media channels while using LinkedIn as one of the main marketing platforms to build and engage a relationship with her targeted audience.

Technology and Tools

Outcomes

• Successfully launched two commercial forums for independent retail business owners to gain exclusive support, trading insights, and benefits.  
• Built a consistent brand identity and presence across all social media channels. 
• The number of impressions and engagement grew significantly on all social media channels within the initial 3 months. 
• Clear insights on the content and media with high engagement and reach on each social media platform due to the frequent analysis of the publishing stats.
• Our client was able to generate leads through the new social media and branding strategy implemented through all the social media channels.