Our customer is an Irish-based retail strategist who owns a retail consultancy and works with specialty retail chains, suppliers, and brands.
During the pandemic, our client identified an opportunity to support the local trade and retail business community with her expertise in retail and digital trading strategies.
She wanted to refocus and retarget her marketing efforts towards local retail and trade as well as the local councils and associations.
Our client needed help with rebuilding her social media strategy as well as the digital marketing strategy and promoting her brand among the local businesses.
Despite being active on social media she didn’t have a consistent brand online or content marketing plan to execute her revised business and marketing objectives.
Due to this, she faced the following challenges:
We provided our client with content marketing, social media management, and branding services to build her brand presence online and promote her business among the local retail community.
We helped our client with our best practices plus technologies and tools to build brand presence and promote her business among the local retail community.
Mainly by using all social media channels while using LinkedIn as one of the main marketing platforms to build and engage a relationship with her targeted audience.