LinkedIn is the #1 platform for Lead Generation according to DemandWave state of B2B Digital Marketing Report in both 2016 & 2017
If LinkedIn was a country, it is only second to China & India. With over 560 million users, it stands 3rd in the list well ahead of the USA.
LinkedIn members come from 200 countries & 18 million companies. So the power of the LinkedIn platform is enormous.
In 2016 Microsoft purchased LinkedIn for 26.2 billion USD in cash.
Beyond the numbers, let’s look at why LinkedIn should be your main marketing platform!
LinkedIn has been traditionally thought of as a platform to maintain a professional profile. Although this is true even today, B2B Digital Marketing Report identifies LinkedIn as the #1 platform for lead generation both in 2016 & 2017.
Let’s look at why LinkedIn has gained its status as the #1 marketing platform.
If you are looking to enhance your marketing and improve lead generation, LinkedIn is THE place to go.
The two words answer is “cost-effectiveness”.
It is said that around 10% of the total company budget is going to marketing. This money can go a total waste unless planned correctly. Below are five reasons why you should choose LinkedIn to spent most of your marketing budget.
You have a higher chance of connecting to a person whom you don’t know on LinkedIn. The chance of an unknown professional in the USA accepting your connection request is higher in LinkedIn compared to Facebook or any other social marketing platform.
Also the % digital marketing spending will take over the traditional marketing within the next 5 years. companies will invest heavily in digital marketing in the coming years.
If you want to be at the helm of this trend and to get the best value for the money you spent in marketing, you need to make a move to LinkedIn today.
You can download our white paper to understand how you should LinkedIn for your marketing activities. Please fill in the form. At #bistec, we understand this and would love to help you in your journey.
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If you believe that we can help you or your businesses requirements - do feel free to drop your details here and don’t hesitate to give us a ring.
Connecting with us on LinkedIn works best.